Our Story
We are a sustainable and tech-enabled bespoke T-shirt brand based in Chennai, India. We think of ourselves as conscious couturiers, stitching together the traditional experience of tailored apparel with planet- and people-sensitive practices. Our commitment to responsible production is built on the four pillars below.
Responsibly Made Fabric
Our premium grade cotton is sourced from local farms. A vibrant range of colours is realised using plant-based dyes. All our garments are made by exceptionally skilled artisans at a green factory that is Gold certified by LEED
Human-centric Workspace
We employ a rigorous vetting process in selecting production partners. Our supply chain includes individuals with an uncompromising dedication to healthy working environments and exceptional quality standards.
Zero-Waste Production
We do not mass-produce. Every one of our tees is made-to-order. We do not maintain inventory or occupy warehouses. We thoughtfully create what you want according to precise requirements: nothing more and nothing less.
Sustainable Packaging
Delicately wrapped in eco-friendly paper, our tailored tees are placed into high-quality biodegradable cases that are elegantly designed for multi-functional reuse.