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IT’S NOT A SECRET…

clothes have basically been made the same way for the last 60 years. Mass production is a cheap way to manufacture, but it leads to over-production, extreme waste, and unethical use of labour.

We have taken a different approach built upon our 3 main principles.

MADE TO ORDER

We don’t mass produce, we make every garment to order. We don’t have stock or warehouses of unsold clothes. If a garment is not needed, it doesn’t get made.

CUSTOM FITTED

Every garment is custom-fitted for each of our customers. No two bodies are exactly the same, so neither are our clothes. Every design detail is carefully considered to let the quality and fit of the garment take centre stage.

RESPONSIBLE PRODUCTION

Our production partners are selected based on an exceptional level of skill, a strong focus on quality, an uncompromising dedication to good working environments, and a shared vision of improving every step of the production process, from material to finished garment.